Author

Cory Von Wallenstein

Cory von Wallenstein is the CEO at Adored, a company that is bringing marketing automation to main street.

Stories by Cory Von Wallenstein:

How to Improve Your New Product by Understanding Both the Product and the Customer

You can improve on your product by identifying your future customers and going out there to get their authentic reactions.

Why a Tech-Savvy CEO Isn’t the Same as a Business-Minded CTO

Don’t just pick a title. Pick the role that you’re best suited for as a founder.

Embracing the Unknown: How I Decided to Found My Own Company

When Cory von Wallenstein’s employer changed from a startup to a growth company, he realized it was time to leave.

What Startups Can Learn About Marketing From the Food and Beverage Industry

You don’t have to own a restaurant to know someone is a customer long before they step into your establishment and long after they leave.